UX research in 2023: in-person or remote? What is better?
COVID-19 has changed our world. I have personally…
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Westpac House, Levels 24 & 30, 91 King William St, Adelaide SA 5000, Australia
User research, insight into the expectations of your audience
Using quantitative and qualitative user research methods, we help your platforms, software, and websites avoid rudderless experiences that leave users, customers, and you without meaningful value.
Research repository
Provide one central source of truth about your customers. Capture insights from everyone on your team, discover patterns and share insights.
Customer management
Understand your customers and their experience with your product. Organize, sort, segment and track their engagement.
Understand what confuses and frustrates your audience
User experience research is about avoiding UX design decisions that are noticed by users for the wrong reasons. That means you need to apply the right user research methods to gain the right insight about the right people. With methods such as stakeholder and user interviews, analytical reviews, surveys, usability testing, plus user personality mapping and user journey mapping, our work is based on extensive research data that supports purposeful UX design decisions.
User experience services
We’ve found that most apps and websites aren’t designed with the user in mind. Shocking, but true! By focusing on understanding your audience and designing experiences that meet their needs, our user experience services help you unlock insights and better engage your audience.
Quantitative research, using logic, numbers and data to understand user intent
Studying user behavior and the results of user surveys can tell us a lot about how successful your web or app design could really be. Our quantitative user research methods, which collect data and feedback, help us focus on the attitudes, opinions and behaviors of your audience. This allows your organization to make informed, data-driven decisions and channel your resources in the most effective direction.
On-site investigation
Instead of a remote study or focus group in a researcher's office the testing takes place in a user's home, workplace or commercial space. Testing in these in-person locations allows you to observe more authentic interactions and understand how external factors or stimulation influence the interaction.
How we deliver strategic value
Our team of subject matter experts strives to deliver excellent solutions for our customers. Our services focus on delivering value in the following three areas to help you gain a digital advantage.
Really understand your users
Go beyond your website and gather important insights about your customers and their expectations. Knowledge is power. This is especially true when it comes to delivering excellent digital solutions!
Measure growth and engagement
We think it is a shame that most web agencies do not measure their success. Together we choose the best metrics for growth and remain responsible for continuous growth.
Improve your content publishing
Is your current content management system slow and painful to use? Our customers feel the freedom of frustration-free and consistent content publishing powered by WordPress.
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Qualitative research, learning what your customers really think through first-hand conversations
Statistics can be useful, but sometimes they don’t go far enough. One-on-one conversations with real customers and buyers on your marketplace can reveal exciting insights into what people expect when they visit your website or use your app.
Our user research team at Koodigooli Digital takes a personalized approach to learning about your audience before analyzing and presenting the results. This allows you to make powerful decisions that go beyond just web or app design and development.